Martha Vogeler in front of the Barkenhoff in Worpswede, ca. 1908–10
Photograph: Rudolph Stickelmann
Color slide: 25.8 x 19.8 x 1.8 cm (with frame); print from 2012: 21.8 x 15 cm
Private collection, Bremen

Julius Klinger
Das Weib im modernen Ornament: Ein Vorlagenwerk für alle Gebiet des Kunstgewerbes, 1902
Portfolio of thirty color lithographs, each 33 x 40 cm
Baumgärtner, Leipzig, n.d.
Kunstmuseen Krefeld

Frances Macdonald MacNair
Spring, 1900–1905
Watercolor on linen, 83 x 124 cm
The Hunterian, University of Glasgow



12 OCTOBER 2018 – 24 FEBRUARY 2019

In August 1900, the first exhibition of artistic reform dresses in Germany was shown in Krefeld: inspired by Friedrich Deneken, the founding director of the Kaiser Wilhelm Museum, dress designs by renowned artists were displayed, amongst them Henry van de Velde, Alfred Mohrbutter, Richard Riemerschmid and Margarete von Brauchitsch.
A reform of women’s fashion and women’s culture, one of the main concerns of which was the pro and contra of the corset, had already been fought for decades earlier, now yet another, fundamentally new aspect was added. Women’s fashion should no longer be just comfortable and healthy, in accordance with the basic idea of the ‘life reform’, but should furthermore be subject to an aesthetically sophisticated design?created by artists. Beauty became a ‘weapon’ and the dress part of the Gesamtkunstwerk aesthetic of all walks of life. The young avant-garde, who regarded expression and emotion the essence of art, declared the self-designed dress an autonomous artwork, which transferred the sentiment as a movement into space. Prior to the First World War, the artistic dress in all its varying manifestations becomes a focal point of the extensive European ‘Reform’ movements.
The opulent exhibition combines works from the collection with numerous high-quality international as well as German loans into a vivid presentation. The exhibition at the Kunstmuseen Krefeld examines for the first time the European networks as well as the complex interrelations between art, fashion, photography, and dance in the context of the ‘Reform’ movement between 1900 and 1914. It offers a panorama of early modernity from the Pre-Raphaelites to the Gesamtkunstwerk design of the Art Nouveau, the Wiener Werkstätte, and the Expressionists; from expressionist dance to the new media of presentation and dissemination such as photography, film, poster and fashion illustration.

The exhibition will be accompanied by a richly illustrated catalogue published by the Hirmer Verlag, edited by Ina Ewers-Schultz and Magdalena Holzhey.

Artists in the exhibition: Léon Bakst, Giacomo Balla, Vanessa Bell, Edward Burne-Jones, Walter Crane, Sonia Delaunay, Clotilde von Derp, Isadora Duncan, Emilie Flöge, Mariano Fortuny, Josef Hoffmann, Ludwig von Hofmann, Wassily Kandinsky, Gustav Klimt, Mela Köhler, Frances Macdonald MacNair, August Macke, Ditha Moser, Koloman Moser, Gabriele Münter, Anna Muthesius, Else Oppler, Paul Poiret, Johan Thorn Prikker, Richard Riemerschmid, Dante Gabriel Rossetti, Emmy Schoch, Johan Thorn Prikker, Henry und Maria van de Velde, Heinrich Vogeler, Edouard Vuillard and many more.

Curators: Dr. Ina Ewers-Schultz and Dr. Magdalena Holzhey

Funded by